Back to Blog
Chick fil a missed transaction5/21/2023 ![]() ![]() Revenue Management Solutions released the first half of a two-part survey intended to assess consumers’ awareness of, and craving for, chicken sandwiches among top brands. After selling out, it recovered by November, climbing to the apex in January, when it seized 33 percent of the online delivery spend, for chicken sandwiches, between these brands.Īfter that, Chick-fil-A regained the top spot and has held since, with 45 percent of share in December, up 2 percentage points over November. You can see above how Popeyes grabbed share when its chicken sandwich arrived in August 2019. Still, it goes to show how lofty the product’s peak was reaching. And that was with a COVID-19 bottom-out thrown in. Popeyes delivered systemwide sales growth of 32 percent in Q1 of 2020, the three-month period that ended March 31 and covered that timeframe. ![]() READ MORE:Thanks to Chicken Sandwich, Popeyes is Making $400K More Per Restaurant Further proving the power of Popeyes’ category-changing launch, it briefly took the lead from Chick-fil-A in January 2020-a remarkable feat when you consider it. food delivery app transactions from Chick-fil-A, Popeyes, McDonald’s, Wendy’s, Burger King, Jack in the Box, Zaxby’s, and KFC.Īs of December, Chick-fil-A led in market share (45 percent), followed by Popeyes (17 percent), McDonald’s (16 percent), and Wendy’s (7 percent). According to ecommerce data company Edison Trends, overall spending on chicken sandwiches grew 420 percent between January 2019 and December 2020. Whether or not there’s attrition with the phrase “chicken sandwich wars” or not, there’s zero evidence consumers are tiring of the product itself. ![]()
0 Comments
Read More
Leave a Reply. |